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New Collection "CONTROL OUT OF CONTROL" Campaign

Published 14.10.2024, author Zidans

New Collection CONTROL OUT OF CONTROL 

Now available on zidans.ru 

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The starting point of the new collection is control—what we can control and what we cannot.

This collection is about claiming the right to navigate the chaos of the world, changing bodies, and evolving social standards.

 

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We can’t control nature, but we can design systems to prevent and soften its effects, and shift the narrative of what’s considered “out of control.” Our bodies aren’t chosen by us, but we decide how to use them. We can’t alter how they react, but we can redefine our view of those changes.

We choose when to push forward and when to respect our limits. We can set our own ideals or leave that to society. Just like society, we’re free to change our minds. What remains constant is us and our freedom to choose.

 

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Ph Alexandra Luchinkina 

Md Darya Plastun

Muah Kristina Shulga 

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