Co-founder and designer of Zidans, Lilia Kosyreva, talks about the brand's history, design solutions, and the specifics of developing products for ballet.

For English subtitles, click the corresponding button below the video.

Project "Russian Style" by Marie Claire. Director — @imbogdana. Cameraman — @julius.production. Editor — @mmmarime. 

Producer — @abyrvalg. Principal dancer of Stanislavski Theatre Anastasia Limenko — @anastasia_limenko. Dance Secret Studio — @dancesecret.ru

 

 

ORIGIN | 

established in 2015 by two co-founders with Russian routes, with a vision to bring clean lines, meticulous design, and an exceptional focus on fit to ballet clothes

 

CO-FOUNDERS AND THE TEAM |

Lilia Kosyreva is a fashion designer with a UK degree in women's fashion, a background in professional sports, and recent experience in management consulting.

Katerina Ternovskaya is a professional photographer with expertise in social media and communications.

Today, Zidans is run by a small, global team. Fabrics are sourced from Europe and Asia, with production based in Russia and Kyrgyzstan.

 

SHOWROOM |

Zidans has a showroom in Moscow (Aptekarskiy Lane, 4) and represented in Children’s World Department Store (Moscow)

 

WHOLESALERS | 

Japan, South Korea, China, Taiwan, Malaysia, Turkey, UK, Denmark, France, Indonesia, and Russia 

 

ABOUT Zidans DESIGN

 

CLEAN LINES AND CLARITY | getting rid of elements and decoration which do not add, but distract attention, resources and time; we strive for clean and clear, emphasising body lines, silhouette and its surroundings

 

PLAY IN DETAILS | no life without humour, no clothes without play, at least in the small detail. enjoy

 

INCREASED FUNCTIONALITY |one item might be employed in different contexts and is relevant for diverse dance and sport activities

 

PERFECT FIT & FIELD TESTED | new models are tested by dancers and sportsmen, comments are considered before the item is launched into production

LOOKS, NOT SEPARATE ITEMS | proposing full looks rather than separate items

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